Stanford's Graduate School of Business has been a leader in education since its founding in 1925. We were asked to lead a school wide re-brand that would encompass interactive site maps, community portals, ambient, print, digital, social, photo and video shoots, global ad campaigns, and campus wide wayfinding. With its prestigious reputation and established brand, it was essential to balance its integrity with powerful elements that represent its current trajectory.
Our concept, "We find purpose together," centers on four core competencies—Principled Leadership, Breakthrough Knowledge, Positive Impact, and Transformational Experience. These are the actions made up by the GSBs core values.
The progressive messaging combined with a bold color palette, updated accessible font family, and a texture library, were all inspired by the art and architecture found on campus. Before publicly launching we led a series of internal, in-person training sessions that introduced and championed the visual activation of the “Stanford GSB story”.
Ultimately, we created a cross-generational gateway for the current and future GSB community.
This effort led website traffic to increase over 76% within a few weeks.
Wondering how to reinvent your brand?
We craft cohesive brand strategies that resonate with your target audience.
