Stanford Seed

Turning global impact into an identity.

Group of diverse people smiling at a Stanford Seed Network event on stage, some wearing scarves with Ghana's flag colors, standing behind a colorful sculpture and a large screen displaying 'Welcome 2025 Seed Global Summit'.
Group of women in red blazers standing in front of Stanford Graduate School of Business banners during a Seed program.
People writing on a blackboard with the title 'Stanford Seed Transformation Network'
Brian Lowery giving a presentation in front of an audience at Stanford Seed Graduate School of Business, with a red backdrop featuring the Stanford logo and text.

They needed a brand that moved as boldly as their mission, empowering entrepreneurs in emerging markets to shape the world.

Brand strategy
Advertising campaigns
Videography 
Sound + music design
Brand refresh
Ambient advertising
Icon development
Brand Architecture
Social Media Strategy
Photography
CopyWriting
Experiential Events
Website Prototype
Motion Design
Internal Brand Identity
Print Design
The Brief

Stanford Seed grew exponentially in only five years, offering even more programs and making an incredible impact around the world. They came to us to create a brand system that feels purposeful and human with a structure to sustain their rapid growth.

THE Challenge

Stanford Seed’s rapid growth led to siloed initiatives and undefined partnerships, which caused confusion for their various audiences. Their brand structure was lost. So off kilter in fact, that they were using off brand logos that were muddying the integrity of the Stanford brand which created inconsistencies and confusion all over the world.

Our Approach

We brought structure and created guidelines zooming out and looking at their brand holistically instead of in segments. 

  • Built a simplified visual system designed for rapid growth 

  • Revamped their narrative so impact wasn’t just reported, it’s shown by weaving real stories with impressive data

  • Rolled out global templates and guidelines making the brand accessible to all team members

  • Provided a seamless rollout of these new processes, starting with the refresh of their Network communications, including their highly visible global events to excite the entire Seed community

The Result

Seed’s brand now has the infrastructure to carry their diverse and vibrant brand into another decade of growth by meeting new global audiences where they are. 

  • Launched a multi-phase ad campaign that increased applications for all programs by over 55% 

  • Created and updated 200+ templates and resources so the greater Seed community could represent the brand clearly and consistently

  • Template use has reduced rogue off brand design by 95%

  • Increased donor interaction by 70% with launch of interactive impact reports highlighting program participants improving the lives of people in their communities while growing their businesses

"Brand-ish has a rare gift for bringing complex concepts to life in beautiful, meaningful ways. They helped us redesign our visual identity while working within strict brand guidelines, a balance that's harder than it sounds. Their commitment to quality, thoughtfulness, and detail made them a perfect fit — and their genuine care for the work made them truly wonderful creative partners."

—Kendra Gladych, Associate Director, Communications & Program Delivery

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