Minerva University is new and different. No lectures. No classrooms. Interactive seminars and 7 global cities in 4 years.
In developing a new brand we visited each city and interviewed the students, professors and staff to gain a full understanding of who these people are and what inspires them to take a chance with a new university. Working this way led us to create a brand based on original photography, the essence of adventure, curiosity and what it looks like to create your own path in life.
We used this approach to create uniquely interactive global campaigns, docuseries, intentionally curated events and experiences that revealed a truly layered brand journey for students, partners and future Minervans.
Want to know how to find your brand niche?
We can help you find your unique.
