Think about the most well known brands. When you come across them in your everyday life, they likely evoke a feeling—nostalgia, amusement, empathy, even fear or confusion. We find ways to quantify these feelings. We help you understand your target audiences and strategically develop your overall goals and intermediary milestones, to reach your larger organizational goals, and achieve your business dreams.
Amber J. Mason
Co-Founder | Director of Brand Strategy & Design Systems
I care about the uniqueness of our clients. With over 17 years experience and a proven record of increasing productivity, brand awareness, engagement, and implementing processes to solidify the integrity of our client's brand, I dive deep, immersing myself in your brand and finding your magic. Understanding the ins and outs of your business allows the development of strategic solutions to implement across your entire organization and best serve your organizational goals. As a creative leader, I’m dedicated to integrating vision with practical execution and making every project resonate with its audience. We all want it, I’m here to implement it—work smarter, not harder.
Nicole J. Duran
Co-Founder | Director of Brand & Visual Narrative
I thrive on pushing boundaries and making people feel through impactful, cohesive, and empathetic branding. My strength lies in guiding the entire creative process—transforming initial requests into immersive brand journeys. I specialize in helping non-creatives understand the importance of brand identity and consistency across all channels and encourage a collaborative environment to guide efforts to develop innovative solutions. My dedication as a creative leader centers on making people feel and connect through every experience in their brand journey.
Anastasiia Sapon
Photographer
I am an award winning Ukrainian photographer based in San Francisco. My clients range from The New York Times to Stanford University. My work has been celebrated at SFMOMA, Communication Arts Magazine. 
Editorial clients: The New York Times Magazine, The Wall Street Journal Inc. Magazine, Harvard Business Review, San Francisco Magazine, Fast Company
Features & Interviews: SFMOMAPDN's 30 2017Communication Arts

Chris Royall
Sound & Music Producer
I graduated from SAE Institute focusing on sound engineering. Specializing in multiple genres from ambient, downtempo, IDM, house, and drum and bass has led me to collaborate on releases from Badman Press and Dubs Alive record labels as well as his self titled albums
I have been making music and performing in the San Francisco Bay Area for two decades, using my spare time to  make field recordings. Sound design is part of my everyday life allowing me to solder my own instruments, ultimately creating my various sonic worlds. 
Follow me on Spotify
Thao Chi Vu
Product Designer
I'm a product designer with a passion for accessibility and the future of access to technology in marginalized communities. My background includes a business degree in brand management, a minor in behavioral science, and global design work experience across B2B data security, ed tech, and design agencies. My ultimate goal is to design inclusive, and impact-driven experiences.
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