The experiential marketing house, The Mad Hattar, reached out to collaborate on a series of events for the PAC 12 college football games. The goal was to create a space for the college athlete influencers and the fans to interact, get a peak behind the scenes, and try out the latest from the sponsors .
The event series, hosted by Curastory, allowed for a visual merge of classic football memorabilia with a futuristic interactive experience.
We focused on highlighting layered textures in the ambient advertising that eluded to the interactive nature of the event.
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Whether it's an in-person or digital event, we concentrate on the entire experience, from pre-event planning to post-event follow-up.
